The story behind Workshop, a Northern Beaches Advertising & Design Agency in Newport.
When we first opened our creative agency in Surry Hills way back in 2003 we grew really quickly and enjoyed our fair share of success, including being ranked no.12 in BRW’s Hot 75 Start-ups after just 3 years. Over time we picked up some big clients, turned down a merger deal, then a buy out offer and grew to a mid-sized agency with 25 people. In 2015, we decided bigger wasn't better and work wasn’t as much fun as it could (or should) be. In fact, work was much more fun when we first started, or when we were small.
So we decided to go back to being small and being happy again. We decided to be a 13 year old start-up! Over the next 12 months we downsized and focused on the work we liked doing best and the people we liked doing it for most. And where we wanted to do it from.
Fast forward to 2019 and wouldn’t you know it, our happy little start-up has grown again! Our new business model with a core team of 10 (the size we're happy with) and a long list of regular, long-serving freelance support means our small strategic creative agency can scale up for larger projects. We now ‘happily’ provide a wide range of strategic, creative, advertising and design services to clients of all sizes, all around the country (and the world) from our office in Newport on Sydney’s Northern Beaches.
Why the Northern Beaches you ask?
For most of us it's close to home which makes us happy. And where we are happiest is where we do our best work. Besides, with clients spread from New York, San Francisco and the Philippines, to Melbourne, Barcelona and The Blue Mountains, Newport is about as central as anywhere.