In 1998 Alira completed her Advertising Diploma at Macleay College and set her sights firmly on the advertising industry. Her entry point, receptionist at Stellar Sound, one of Sydney’s leading Sound Studios. Within just three months she became Studio Coordinator and by 2000 moved into more of an overseeing role with day-to-day management implementing new systems and procedures to increase efficiencies, and working with management to grow the business.

Alira joined Jamie at the newly-formed Workshop in early 2003 to help implement systems and procedures to facilitate their rapid growth.  Over the next three years, Alira took charge of the financial side of the business whilst moving through the Client Service ranks and completing a Supervisory Management course.  By 2007 Alira was made General Manager then in 2009 Managing Director and Partner of Workshop Australia, proving her strength in complex client management, business and brand strategy.

Between 2009 and 2012 Alira continued to build her experience and capabilities via an in-depth Leadership Development course.  In 2015 she helped Jamie put in place a structure and systems that lead to our new agile and scalable business model, demonstrating her extensive knowledge of client management within the Marketing and Creative arena, as well as accounting and finance requirements. Alira’s experience was put to good use in July-October 2018 when she completed and graduated the Company Directors Course with the Australian Institute of Company Directors. She is also a founding member of a philanthropic Agri Fintech start-up established to improve the lives of rural farming communities in The Philippines.

Alira lives with her husband Matt and boys Luca and James in Beecroft. In between work, bushwalking, reading about health and wellbeing and creating healthy desserts for the kids, she is becoming quite adept at baking sourdough.